Sony CEO says there is "no question" consumers want cost dropped

BananaMan

BananaMan

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Sony boss Sir Howard Stringer has said he is aware that consumers would like the cost of PS3 to be lower - confirming that the company is working to "refine" how much it can afford to drop the console's price.


Speaking in an interview with the Financial Times Stringer said, "While people have not bought as many PlayStation 3s as it looks, it is no different from PS2 and PS1 in terms of percentage of sales."


However, he conceded, "I think that the public would like the cost to be lower, there’s no question about that."


When asked by how much Sony could afford to cut the price the CEO replied, "That’s what we’re studying at the moment; that’s what we’re trying to refine."
The interviewer then asked if Sony will "come up with an answer by Christmas" - and Stringer answered, "Yes, of course." He went on to observe that PS2 is "selling gangbusters", and that introducing a PSP price cut sent sales of the handheld "into an upward spiral".


"So I think PlayStation 3’s travails are usually solved by time. And it will have an instant gratification environment, not only in life but in the press as well as everything else. It’s a good story right now, 'Will PlayStation 3 get to Christmas?' And the answer is, of course it will get to Christmas."


According to Stringer, gamers who have already bought a PS3 are happy with the experience it offers - despite the fact the console's full potential has yet to be exploited.


"It takes a long time for producers, and more time because of the cost factor, to embrace the full bandwidth of PlayStation 3," he said.


"It’s only using 20 per cent of it right now. And producers will always wait to see how it’s going, and once they use the full bandwidth the games experience is stunning.


"And their games will get better," Stringer added, observing that "20 or 30" titles are due out this summer. "So I don't worry about that at all."


On the subject of one of Sony's major rivals in the console space, Stringer had this to offer: "I would be the first to say to you that Nintendo Wii has been a successful enterprise and a very good business model compared to ours... Because it's cheaper."


When it was suggested by the interviewer that Wii might also be considered "more creative, more fun" Stringer replied, "No, no. Fun is in the eye of the experiencer... I think PlayStation 3 is following a particular trend of 1 and 2, and if you looked at the history of it, it’s a very similar history."
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Well thank god the article reflects what I have been saying for the last 6-8 months, and that producers have only scratched the surface with the use of its ultimate power.
 
:o:o:o

I'm in shock, omg bananaman and the sony CEO said the same thing i'm in shock...

no not really, not much of a suprise there to be honest...
 
stating the obvious article?

find it interesting there's no comments on the success (or lack of) of blue ray
 
LOL on this very forum u were stating how uber its so the cost is justified, now u say the opposite, not only u r a moron banana but u r a dancing monkey aswell, thanks for making me laugh again lol
 
Hakan said:
LOL on this very forum u were stating how uber its so the cost is justified, now u say the opposite, not only u r a moron banana but u r a dancing monkey aswell, thanks for making me laugh again lol
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When you can type coherently Hakan, come back and make a constructive response.

PrOdiGy said:
stating the obvious article?

find it interesting there's no comments on the success (or lack of) of blue ray
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Blue Ray is kicking the ass of HD DVD. :lol:

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Banana, do you know why there's less blue ray selection than HD DVD atm?

I've recently been checking out the selections at multiple locations (best buys, circuit cities, etc etc) and the HD DVD section is almost 2x the size of the blue ray section....I have a PS3 myself, but I haven't found alot of blue ray titles I would like to purchase....on the other hand I browse through the HD DVD section and have thought to myself on numerous occassions that if they had "this xxxxxx" title on blue ray, i'd buy it :/
 
Even if the PS3 price is dropped I still probably won't buy one. I really don't see any great game lineup worth buying another console for.
 
Settbacca said:
Banana, do you know why there's less blue ray selection than HD DVD atm?

I've recently been checking out the selections at multiple locations (best buys, circuit cities, etc etc) and the HD DVD section is almost 2x the size of the blue ray section....I have a PS3 myself, but I haven't found alot of blue ray titles I would like to purchase....on the other hand I browse through the HD DVD section and have thought to myself on numerous occassions that if they had "this xxxxxx" title on blue ray, i'd buy it :/
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http://www.blu-ray.com/movies/

Who the hell buys DVD's from a shop anymore? Online cheaper, and easier.
 
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Thanks for the link Banana.....I was just figuring if Blue Ray is beating HD DVD out, why there is a larger selection of HD DVD in stores (at least in the stores i've been to recently) I would have figured it would have been the other way around....
 
Settbacca said:
Thanks for the link Banana.....I was just figuring if Blue Ray is beating HD DVD out, why there is a larger selection of HD DVD in stores (at least in the stores i've been to recently) I would have figured it would have been the other way around....
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I don't think is beating it, at least not yet. Blue Ray is to epxensive in comparison. But wait a year or two, when space in HD becomes an issue. People will look for BR. :p
 
Why would I want to buy a console that only uses 20% of its potential, at over 200% of a satisfactory price?
 
Artica said:
Cause it has cool games. ^_^ That's talking hypothetically :p
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Yeah great... so many cool games due christmas 07... Oh no wait!... I mean March 08... Such value for your $600 for that first year and a half there.
 
Yeah I know; but I have to take the shots at PS3 when the opportunity is there :p

BananaMan said:
But, It's got the Blue Ray :D
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Don't have HDTV and probably won't 'til they come down to the price that regular TVs are now ($200-$300 for 40" HDTV) so I don't care about Blu-Ray :p
 
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